Case study

TimeClick

I redesigned timeclick.com, built the CRM, checkout and email systems behind it, and ran the SEO program that took organic traffic from about 4,000 to over 30,000 visitors a month.

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Client
TimeClick (Utah, US)
My role
Design, front-end development, SEO and email marketing
Year
2024 to present
SEO program
December 2025 to April 2026
The first screen of timeclick.com: the headline "Time clock software with zero monthly fees", a free trial button and a screenshot of the software.
The first screen of the homepage at 1680 pixels wide.
  • 4,000 to 30,000+Monthly organic visitors, December 2025 to April 2026 (Google Analytics)
  • Full redesignHomepage, feature pages, pricing and the free trial flow
  • Email campaignsLaunched the trial and post-trial sequences, plus Zoho CRM, WooCommerce and Stripe

About the project

TimeClick sells desktop time clock software to small businesses. Unlike most competitors, it is sold for a one-time price with no subscription. The website has to explain that quickly, show that the product is trusted, and get the right visitors to start the 14-day free trial, which does not need a credit card. I redesigned the site with that goal, and then ran the SEO program that brought the visitors to it.

The homepage starts with the offer and the trial button, followed by the proof: a 4.7 out of 5 rating from more than 1,000 reviews, customer logos, and a feature section that covers time tracking, PTO, job codes, reports, mobile apps, geofencing and payroll integrations with QuickBooks, ADP and Gusto. Reviews and a second trial button close the page. The site is responsive and built to load quickly on the laptops and phones that small business owners use.

I also built the systems around the site. I integrated a Zoho CRM newsletter signup into the blog. The original embed was being broken by WordPress content filters, so I replaced it with a plain JavaScript fetch() call. I fixed a WooCommerce and Stripe ACH microdeposit problem on the purchase site with a small script. I wrote and launched the trial and post-trial email campaigns, and the first newsletter to the existing customer base.

Separately from the website, I led a screen-by-screen redesign of the TimeClick 25 admin interface and delivered interactive HTML, CSS and JavaScript mockups that the development team built from.

SEO results, December 2025 to April 2026

I ran the SEO program for five months and handed it off in April 2026. The numbers below come from Google Analytics and from Ahrefs.

  • 4,000Monthly organic visitors in December 2025 (Google Analytics)
  • 30,000+Monthly organic visitors in April 2026 (Google Analytics)
  • 2,400Keywords ranking, 472 of them in the top 3 (Ahrefs, September 2026)
  • 753Google AI Overviews that cite timeclick.com (Ahrefs, September 2026)
Ahrefs line chart of estimated organic traffic to timeclick.com from November 2025 to the end of April 2026. The line is flat near 2,000 until January 2026 and climbs to about 45,000 by April 2026.
Estimated organic traffic to timeclick.com from November 2025 to the end of April 2026, when I handed off the program (traffic in orange, impressions in dark red). The climb starts in January 2026, the second month of the program. Source: Ahrefs Site Explorer.
Ahrefs table of the top organic pages on timeclick.com: the US federal holidays tool with about 12,700 monthly visits, the tools index, the time management quotes page, the homepage and the hours to decimal calculator.
The pages that carry the traffic: the free tools built for search (the federal holidays calendar, the hours to decimal calculator), the tools index and the time management quotes page. Estimated monthly visits per page. Source: Ahrefs.
Ahrefs table of the top organic keywords: "what holiday is tomorrow", "is tomorrow a holiday", "what holiday is it today" and "holiday tomorrow", with monthly volumes between 9,400 and 40,000.
The searches that bring the most visitors are questions about holidays, answered by the federal holidays page. Source: Ahrefs.

The work: free tools and resource pages built for searches people make every day (a federal holidays calendar, a time card calculator, an hours to decimal calculator, a military time converter and others), articles for searches like "easy to use time clock software", on-page fixes across the site, schema markup fixes (the site was marked up as a local business; it is a national software company), new backlinks, and internal links from the tools pages to the product pages and the free trial.

Most of the new traffic is informational: people looking up holidays or converting hours. The tools pages link to the product and the trial, so that traffic feeds the top of the funnel. Ahrefs shows the same picture from the outside: estimated organic traffic went from about 2,000 visits a month in late 2025 to a peak near 45,000 in April 2026, and has stayed between roughly 20,000 and 40,000 since. Ahrefs numbers are estimates; the Google Analytics figures above are the measured ones.

Section by section

The homepage, top to bottom.

  1. timeclick.com header and hero: the headline "Time clock software with zero monthly fees", a Start Free Trial button, a Watch the Demo button, a 4.7 out of 5 rating with Google, Capterra, G2 and Software Advice badges, and a screenshot of the software.
    Header and heroThe offer in one line: time clock software with zero monthly fees. One orange button to start the trial, the 4.7 rating with the review sites it comes from, and a screenshot of the actual software with a play button for the product video.
  2. The headline "Trusted by 8,000+ businesses, offices and stores" above a row of customer logos.
    Proof: 8,000+ businessesCustomer logos right under the hero, before any feature talk. Best Western, Farmers Insurance, Holiday Inn, Nationwide, Ace Hardware, H&R Block and Hampton. Small business owners recognize the names.
  3. Illustration of a barber shop and a cafe storefront next to the text "Time Tracking Made For Small Businesses" and a See Reviews button.
    Made for small businessesThe first of three alternating rows. A short statement about who the product is for, a button to the reviews, and a custom illustration.
  4. The text "Buy Once. Use Forever. No Subscription Required" with a See Pricing button, next to an illustration of a key set in a rock.
    Buy once, use foreverThe main difference from every competitor gets its own row: you pay once and own the license. The button goes to pricing, which is where a visitor who likes this idea wants to go next.
  5. Illustration of a computer exporting a timesheet to QuickBooks, ADP and Gusto, next to the text "Accurate Timesheets for Effortless Payroll".
    Payroll integrationsThe third row answers the practical question: does it work with my payroll? QuickBooks, ADP and Gusto logos, one sentence, one button to the integrations page.
  6. The section "Set Up TimeClick in Three Simple Steps" on a light blue band: three numbered cards for installing TimeClick, adding employees and running payroll reports.
    Setup in three stepsThree numbered cards cover setup: install TimeClick on the office computer, add employees, and run payroll reports. The line under the heading tells small business owners they do not need an IT department or technical know-how.
  7. A grid of eight features with short descriptions and links, under the heading "Time Clock Software With All The Features You Need".
    The feature gridEvery feature in two rows of four: time clock, employee time tracking, department and job tracking, timesheet reports, PTO, the mobile app, payroll integrations and geofencing. Each one is two sentences and a link to its own page, which is also where the SEO traffic for those terms lands.
  8. A dark section headed "Time Clock Software That Works the Way You Do": a Real People, Real Support card with a phone number to call, and four numbered points: Quick & Easy Setup, Unlimited Employees, Stop Time Theft Cold and Your Data, Your Control.
    Works the way you doShort answers to four objections: setup takes under ten minutes, employees are unlimited, built-in accountability stops time theft, and your data stays on your own computer or server. A support card beside them says a real person answers the phone and gives the number.
  9. The heading "What TimeClick Customers Say" with a Capterra rating of 4.7 from 427 reviews, three customer reviews with photos, names and companies, and a Read All Reviews button.
    ReviewsThree reviews with names, roles and companies, from a plastics company, a dental practice and an imaging business, with the Capterra rating beside the heading. They sit on a light blue band just before the last call to action.
  10. A call to action reading "Start your free TimeClick trial now" with two buttons, above a dark footer with product, resources, free tools and support columns.
    Last call to action and footerThe trial offer again, with the two facts that matter (14 days, no credit card) above the headline. The footer lists every product page and every free tool, which also gives those pages internal links from every page on the site.

Five of the other pages I designed and wrote: two free tools built for search traffic, and the pricing, no-subscription and free trial pages.

  • The US Federal Holidays Calendar page for 2026: a card counting down to the next federal holiday, year tabs, a state holiday picker, a Save as PDF button and a table of the holidays with the day off when one falls on a weekend.
    The US Federal Holidays Calendar is the biggest source of organic traffic on the site, about 12,700 estimated visits a month (Ahrefs, September 2026).
  • The Free Time Card Calculator page: a weekly grid with clock in, clock out and unpaid break times for each day, and a panel with the total hours for the week, regular and overtime hours, and buttons to email or print a PDF.
    The Free Time Card Calculator handles breaks, lunch and overtime. I built it for the searches small business owners make every payday.
  • The pricing page: the headline "TimeClick Pricing: Pay Once per Device" with a 4.7 Capterra rating, and a card where visitors pick how many devices will run TimeClick and see the one-time price, what is included and the renewal cost.
    The pricing page shows the one-time price per device, what is included and what a renewal costs.
  • The no-subscription page: the headline "Time Tracking Software You Own, Not Rent" with a 4.7 Capterra rating, Start Free Trial and See Pricing from $299 buttons, a key illustration and a row of customer logos below.
    The no-subscription page makes the one argument competitors cannot make, with a cost comparison over time.
  • The free trial page: the headline "Try TimeClick Free for 14 Days", three reasons to sign up (no credit card, setup in 10 minutes or less, free setup help), a customer quote and a short signup form.
    The free trial page, where every page on the site points: one short form and no credit card.

On a phone

The homepage on a phone: one column, the trial button within reach of a thumb, and the feature list as cards.

  • timeclick.com on a phone: the headline, the trial and demo buttons, the rating and the review site badges, then the software screenshot.
    The hero: headline, button and rating fit on the first screen.
  • timeclick.com on a phone: the features section as a single column, each feature with an icon, a short description and a link.
    The feature grid becomes a single column.
  • timeclick.com on a phone: the dark "Time Clock Software That Works the Way You Do" section with the support card and call button above the numbered points.
    The objections section, with the support card first and the four points stacked below it.
  • timeclick.com on a phone: the reviews section with the Capterra rating and the review cards stacked.
    Reviews stack as full-width cards.

What went into it

Design

  • One message at the top: no monthly fees, free trial, no credit card. Everything else on the page supports that.
  • Proof before features: the rating, the review count and the customer logos come right after the hero.
  • The hero shows a screenshot of the software, and the three rows under it use custom illustrations.
  • Large text and high contrast, because the buyers are small business owners reading on laptops and phones.

Build

  • WordPress child theme with hand-coded page templates, styled with Tailwind CSS. No page builder on the pages I built.
  • A Zoho CRM signup on the blog rebuilt as a plain JavaScript fetch() call after WordPress filters kept breaking the embed.
  • A small script that fixed the WooCommerce and Stripe ACH microdeposit flow on the purchase site.
  • Free tools pages (calendar, calculators, converters) built as their own post type, each with FAQ and WebApplication schema.

Marketing

  • Five-month SEO program: tools and resource pages, articles, on-page fixes, schema fixes, backlinks and internal linking. Organic traffic went from about 4,000 to over 30,000 visitors a month.
  • Launched the trial and post-trial email campaigns, and the first newsletter to the existing customer base.
  • Monthly reporting from Google Analytics 4, Search Console and Ahrefs.

Tools used

  • WordPress
  • HTML & CSS
  • Tailwind CSS
  • JavaScript
  • Zoho CRM
  • WooCommerce
  • Stripe
  • Figma
  • Google Analytics 4
  • Search Console
  • Ahrefs
  • SEO
  • Email marketing
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